ALERAMICI THAILAND

EXPORT: A GROWING CHALLENGE FOR SME

Minor companies, which have difficulties in having resources (financial, skills, organizational) useful for the control of markets for which indirect entry strategies are proving less and less adequate, highlight factors that prove critical especially because:

  • the company does not have its own organization to access a foreign market
  • high commercial penetration costs
  • the company does not have the necessary resources to create its own sales network on the foreign market
  • lack or lack of information regarding the foreign market
  • possibility of exploiting the technical-commercial skills and the network of intermediaries
  • inefficiency of the market infrastructure of the reference country
  • lack of skills in managing specificities – cultural, legal, linguistic, institutional

OUR SOLUTION: REAL NETWORKING!

The ITALIAN FOOD ASIA Consortium’s mission is to make the entry of Italian Wine and Food in Thailand companies into the Thai market and part of South East Asia quick and easy. Using the skills and know-how of the companies of our group, focused on various complementary sectors (distribution, logistics, innovation, research, marketing) we insert the food and wine products directly into the Thai market, without any mission, delegation, research, participation in fairs or business travel.

The Consortium, in addition to providing member companies with all the support for a successful Market Entry (Regulatory, Marketing, Logistics, Positioning), manages the distribution of the members directly and in a widespread way through two “in-house” distributors, focused respectively on italian Wine and Food in Thailand, which boast top-level structures and Know How and a widespread coverage of Thailand and Cambodia on all potential channels (HO.RE.CA., Retail and GDO)

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NOT A THEORY: IT'S EFFECTIVE!

The process is transparent and easy:

  • The Consortium selects, together with the associated Company, the products to be initially launched on the market
  • The products are certified by the relevant bodies (FDA, Excise) and obtain the necessary authorizations for import and sale
  • The Consortium shares the Marketing (Positioning, Target Price, Distribution Channel) and Promotional (Wine/Food Tasting, Events, Other forms of promotion) plans with the company
  • Our in-house distributors place their first orders

THE REAL BENEFIT FOR EXPORTERS

THE ADVANTAGES OF EXPORT THROUGH THE ITALIAN FOOD ASIA CONSORTIUM COMPARED TO THE TRADITIONAL MODEL

  • You will only interface with Italian staff (Consortium and in-house distributors)
  • You will not entrust your products to the hands of a local distributor, who due to cultural differences and expertise, could make the wrong choices and burn the possibility of performing on the foreign market
  • You’ll be present and involved in all the pre and post-sales phases, you will share commercial and promotional policies
  • You will actively participate in the most important events and will have, as companies in the Consortium, offices and meeting rooms at our headquarters in Bangkok
  • You will add NEW products to our portfolio at no additional cost
  • You’ll have greater contractual weight with customers by being part of a large group of producers
  • The costs of participating in events not included in the normal consortium activity will be shared between all companies, drastically reducing costs

DEFINITELY IT IS AS IF YOUR COMPANY HAS HEADQUARTERS IN THAILAND / CAMBODIA AND DIRECTLY MANAGED THE DISTRIBUTION!

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Moscato Winery Bangkok

NOTES ON THE MARKET: WHY CHOOSE THAILAND?

Thailand is the second-biggest economy in ASEAN and a major global tourism destination. This dynamic and consumer-driven market with rising disposable income and huge visitor market of around 35 million. Demand for imported food and wine is increasing, offering many opportunities for Italian exporters

The Thai consumer is spending 7 per cent more on food every year, has great confidence in imported product; it’s exceptionally open to innovation in taste and packaging. Critically, the Thai consumer is more accessible through retail and HoReCa channels than ever before.

Italian food and wine in Thailand has witnessed an explosion of popularity in recent years, with now more than 500 Italian restaurants in Bangkok.

Thailand’s demand for premium imported food and beverage is growing in line with the growth in the tourism industry and the growth of upper-middle income earners. Imported food and beverage typically sells very well in Bangkok and tourist precincts such as Phuket, Hua Hin, Krabi, Samui and Chiang Mai.

Driven by hypermarkets and convenience stores, Thailand is the second most dynamic retail market in Asia after China. Due to a high level of foreign and domestic investment in the retail industry. 70 per cent of all spending on food and beverage occurs at some form of retail food outlet. Most of modern stores are located in densely populated and the more affluent areas.

Thailand’s large Premium Hotel Restaurant Café (HoReCa) food service sector comprises approximately 150,000 outlets, including 130,000 restaurants and more than 7,000 hotels and resorts. Hotels, resorts, tourist restaurants and corporate food service rely heavily on imported food. The Thai HoReCa sector, on average, imports 30 per cent of food sold locally. Growth in the tourism industry has resulted in a growing demand for western food and wine.

All combined with the fact that exporting to Thailand is relatively uncomplicated compared to complex processes in other Asian markets such as China.